It is September again which means that Apple will be releasing its latest and greatest iPhone, their best selling product. Many will splash out a lot of cash on this gadget without assessing how this may impact their finances in future. After doing some assessment of my own I was astonished at how big the impact is due to the huge costs involved.
I have to admit that as an iPhone 6 user I have been tempted to jump on the bandwagon and upgrade to the new version of the product after watching the slick Apple 2018 keynote product launch presentation which was streamed from the Steve Jobs Theater in Cupertino.
The average selling price for iPhones is now higher than ever before following the release of the Xs, Xs Max and Xr versions with starting prices at $999, $1,099 and $749 respectively in the US. The annoying thing is that the same number (£999, £1,099 and £749 ) is used for the price in the UK despite the pound being stronger than the dollar. These prices are obviously crazy if you consider what other phones with similar specs are currently on the market.
Buying on contract
Costs are even crazier once you realise how much people end up paying by getting these devices on contracts as most cannot afford to pay cash upfront. My strategy is to buy a phone SIM free for cash and buy a separate monthly contract which is suitable for my needs. Currently I have a contract for just £10 a month and purchased an iPhone 6 for £260. The phone was refurbished but you couldn’t tell it apart from a brand new one.
To see how much a new iPhone would cost I logged on to my mobile service provider’s website. In-order to have the new iPhone Xs Max on a typical contract you would need to pay £100 cash and then £103 a month for 24 months. Over the 2 year period total costs would come up to £2,572.
As it is such an expensive purchase, the service provider suggest that you insure the device, at £14 monthly. This would result in a total cost of £2,908! This is shocking as I would have paid only £240 on my current plan over the same period by not doing anything. I might be missing something but the iPhone 6 seems to be pretty fast, runs the latest quicker IOS 12 software, has a good “retina” screen, decent battery life and perfect camera.
Being a personal finance geek, I decided to plug the numbers for the contract for upgrading into an investment calculator to find out how much someone could have from investing all the payments in the stock market (or better yet in Apple stocks) at a typical 10% annual return rate.
The figures keep on rising and the final total cost for the insured gadget comes in at £3,364.24. This is definitely not worth it. I don’t even want to go into the impact over a 10 year period.
While studying electronic engineering I got acquainted with Moore’s Law. Moore’s Law is an observation that the number of transistors in a microchip doubles every year while the costs are halved.
This is why computers have gotten smaller, better and cheaper with time. For this reason, the £3,000 iPhone we are considering here would have greatly devalued and seem outdated compared to new devices by the end of the contract. Some may consider taking a further hit then by buying the latest device.
I would prefer to maintain my current device for as long as practicable and invest in real assets for now. After investment, some of the proceeds may be used to get a good device at a good price in when the need arises.